Articles & Case Studies
The New AI Cold War: Intent Signals Are Broken
George Rekouts
📉 Goodbye, traditional site visitation signals.
📝 Job postings? Virtual signaling, status indicators for business health, nothing more.
🔄 To make it worst, vendor-side agents generate synthetic outreach, personalization, and predictive signals. The result: a loop filled with AI noise, chasing AI decisions. They even fill up forms and try to setup meetings.
👉 Meanwhile, real buyer actions happen invisibly, beyond your reach. What’s left?
✔️ Tight-fit target accounts: Yes, not all accounts are in the market, but some are and other will get a touch point and brand introduction.
✔️ Website signals that matter: Certifications Affiliations Calls to action Maps location
👉 Ready to regain your clarity? Try us out, identify your best fit accounts and act on signals that count.
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